BRAND PHOTOGRAPHY
for online experts and coaches who want to use their personality to STAND OUT and grow their business more efficiently with strong and relatable images.
Got a re-brand going?
WAIT! DON’T SHOOT.
Get the COMPLETE list of images and a PLAN you need for a STELLAR online presence:
HI, I'M IRINA LEONI.
WELCOME TO POWER PORTRAITS®
“I’ve built my entire brand around Irina’s amazing photos”
— Laura Allen, The Pitch Girl.
WHY POWER PORTRAITS®?
Over the past decade I’ve watched the most looked up to personal brands grow from wearing “Payless Shoes“ to sporting “Jimmy Choo’s”. And there’s one big trend everywhere - showing personality. Putting a face on a brand. It’s no longer “she’s such a narcissist for having her pictures everywhere” vibe, it’s “authenticity and character infusion are a must-have” vibe. We no longer blindly grab the easiest to recognize soap at Walmart. We buy from those who
put their heart into business,
display shared values, and
relate to us as humans.
WHAT ARE POWER PORTRAITS®?
They are the photos I take of you that instantly communicate:
what you do,
who you are,
who you help, and
how you do it
They also make you easily recognizable, memorable, and looked up to - by your IDEAL Audience.
And yes, you need them.
Once you add Power Portraits® to your online platform, you’ll observe
increased engagement on your landing pages, social media and content outlets.
It will feel like you’re giving out free donuts every day. The kind that don’t make people fat!
And getting started is as easy as signing up to receive my emails
that get you fully up-to-speed on ALL the online engagement and branding trends -
one email at a time.
WHAT CAN YOU DO?
Your website is no longer just a website. And “online marketing” is no longer a listing of your availability and services that you are sick of talking about on social media and in your elevator pitch. Online marketing is now
a pajama party in a house filled with helium balloons…
a cozy sleepover with candles, sharing secrets and eating food in bed.
a Sunday brunch on a rooftop terrace in the Village.
“Online brand is about
offering people an experience
they are unlikely to forget. ”
What is YOUR brand EXPERIENCE?
a quiet tea with french pastries?
a wild and loud Negroni tasting event?
a fine dinner by the waves in the grotto on the Amalfi coast?
Your platform MUST DELIVER an amazing experience your people will want to share with their peers.
And it’s totally achievable!
(all you do is sign up to emails from me)
Branding Photography is quickly becoming THE word on everyone’s lips. However you can’t do branding photography without first (re)defining your brand.
With Power Portraits® you’re not just getting a photographer. You are getting a visual marketing expert who can help you transform your online presence from a horse buggy with a squeaky left wheel - to a shiny new Ferrari that goes from ZERO to holy sh*t in 3 seconds or less.
Never waste a dollar on photos that do nothing for your business.
HOW YOU CAN WORK WITH ME
Ranging from a 90 minute brainstorming ZOOM sesh, to an entire 1-on-1 VIP weekend away in exotic lands:
grab one of the photography packages (click here),
1-on-1 brand coaching (“done-for-you“ and consulting packages) focused on:
define and research your ideal audience and competition (the good, the bad and the ugly)
brainstorm your brand’s values and get down with messaging - how will you stand out?
brainstorm your brand’s persona - what’s so absolutely fab and unforgettable about ya?
build your brand photography mood board - use my strength as a visual creative and get BANGING visual assets for days
build the complete shot list to cover all branding needs and get the POWER shots planned
and everything in between. I’ve gotchu covered!
visual re-branding retreats for small and private groups in Morocco and Tuscany
virtual and on-location VIP days including focused branding work and/or photoshoots. Custom and retainer-based projects available.
Did I mention stay-cations with me in Italy or Morocco?
Need I say more? Check what your peers have to say below and make sure you sign up for my emails to start your branding journey! It’s the easiest next step towards becoming an online visual marketing badass, all while being entertained - which, as you know it, is the best kind of learning.
“Irina is a top retreat and destination photographer for personality-based brands.” — Lou Bortone
Start your branding journey by signing up to receive e-mails that will show you what’s possible with the power of photography:
WHAT PEOPLE ARE SAYING:
Melanie Curtis - Coach, Speaker, Author, Skydiver
“Irina is willing to go where my creative brain and intuition calls me.. she is my partner in bringing these visions into reality in ways I never could do alone. I am so grateful for her as my teammate.”
Trevor Perry - Storyteller, Instigator, Agitator
“I came to Irina for headshots and to learn about personal branding online. Over the course of several sessions, a photoshoot, and follow up calls, we went far beyond things I ever imagined were possible. My website is now complete with great photos and the feedback I get is remarkable. Primarily about how well my essence was captured by Irina.
I feel now that I have an amazing brand that is reflective of my personality and mission.”
Laura Allen - The Pitch Girl
“I built my entire brand around Irina’s amazing photos. I wanted to look a certain way - convey professionalism yet seem approachable. The great thing about Irina is she takes you on location and makes you feel comfortable and confident, but she also makes you look like YOU. Neither super airbrushed, nor fake. You look amazing, and yet you look like yourself, so when people meet you in real life, they don’t say - “you look nothing like your pictures!”
I wanted to look like myself, only much better. And Irina delivered that effortlessly!”
Lou Bortone - The Video Marketing “Godfather”
“Not only she captured the personality of my brand and tied it conceptually with a great location, Irina can make even an old geezer like me look good. I have used her photos everywhere - a headshot, in a bio, but I’ve used them in videos, in graphics for all my social platforms, in the emails - everywhere. I’m still getting a great mileage out of these photos, and they are a huge asset to my online platform. If you’re looking for someone to shoot you in an exotic location, like Tuscany, or New York, or anywhere else - definitely check out Irina - she is the only location photographer I recommend.”
Jo Ann Tartaglia, — Blogger, "LIFE IS A BOWL OF PASTA"
“She has a way of uncovering beauty — the very essence of her subjects, like no other. Whether it’s people, places or things - they all have a story and through whatever lens she chooses… Irina tells it beautifully.“