POWER PORTRAITS® by Irina Leoni
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The most important thing..

in any of the work that I do is the – “Plan the POWER PORTRAITS®” experience.

So much so, that even if you can’t physically work with me, and you already know a good local photographer to work with, but they are not as strong in helping you think up and plan your photoshoot from the marketing and branding stand point, or when you don’t really know what to ask of them – you can hire me to work with you 1-on-1 to plan your perfect shoot, given your photographer’s skillset.

This is the best option for anyone who is either geographically far, or on the budget, or for any other reason can’t bring me to their location or come to meet me where I am in the World (yet).

YES! Even when you are considering hiring someone else to do your photos – you still have access to my VISUAL BRANDING expertise. Start by purchasing a Consultation over Zoom (the cost will be rolled into the planning package you’ll pick).

Want to work with me to shoot your images? Scroll down for all the deets! 

 
 

a weekend getaway to create your brand

vip lifestyle experience

 
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DESCRIPTION

Come join me in NYC or in Milan and spend a weekend reviewing your visual brand image and creating photos.

Each VIP lifestyle branding experience is fully customized.

Available anywhere internationally upon agreement. 

Investment starts at USD10,700.

(travel costs are not included)

 

INCLUDED:

  • Unlimited phone/email support with me - starting with a phone call to review the story of your brand/launch/project

  • Complete step-by-step process of building your visual brand strategy

  • Complete plan of execution from A to Z with all the "stories" down to every detail, including the location – you don't need to make a single list, you on’t need to think of a single thing – it will all be handled for you prior to the shoot

  • Pro hair and makeup artists

  • Pro wardrobe and/prop stylists to help you come up with the looks that will highlight your best features and work well with your business brand and messaging. They will even shop for you and you may keep all the clothes!

  • My full artistic dedication and direction to ensure you look your natural best in all your photos

  • All color corrected ready to use in your marketing images with the best professionally retouched images for your WOW factor

  • Post photoshoot "hand holding" with your team to ensure all the images look their best wherever you end up using them (will gladly crop and resize them according to your needs when you need it)

  • Unlimited web usage rights on all images delivered

 

 

The magic is in the details

The VIP LIFESTYLE POWER PORTRAITS® BRANDING experience is a fully customized project that starts with going over your entire business strategy and messaging, progresses through several stages of creative brainstorming and image research, and then ends in a series of photoshoots broken down into sessions to cover all your visual needs.

You get me to be a part of your marketing team, and I am worth at least 5 of them. And that’s on a bad day.

This offer is for established well growing brands who are looking to take their business visuals light years ahead, and to build a bigger momentum and publicity with a new visual brand / re-launch.

We cover a wide variety of your business aspects, allowing enough time to create a strong collection of different photos for your social media, as well as update every brand visual you can think of - from marketing/website and PR, to social media branding and headshots - still shots and videos; stories and reels (Instagram and Facebook).

There’s an option to have everything taken care of by my team - from brand research to shoot planning, with wardrobe and hair/makeup included. I work with people you’ve hired, or I can find, interview and hire the team members needed at your location.

In the process you'll have calls and consultations with any creative team members that we chose to bring on board (stylists, prop artists etc) and then... just show up and have fun on your photoshoots! Everything will be prepared and planned with you and for you.

The single shoot timeframe can last anywhere from 1 day to a week - it all depends on your image needs and will be quoted in a custom proposal after our initial conversation. Begin with a Zoom call with me (included in the cost of the final package, once that’s agreed upon).

 
 

Full Day

power portraits® experience

 
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DESCRIPTION

Each “FULL DAY” Power Portraits® lifestyle photoshoot experience is fully customized and booked 2+ months in advance. Available worldwide upon agreement. 

Investment: USD3,750

USD1,200 non-refundable deposit due at time of booking.

 

INCLUDES

  • Up to three 1-hour Power Portraits® branding consultations to plan the shoot that's perfect for your needs

  • Branding training (if needed!) including templates, checklists and exercises that allow you to easily review and create/revise your brand and your message

  • Unlimited email support with me - starting with a review of your brand/launch/project story - while guiding you in the process of completing your photoshoot plan

  • Pro hair and makeup artists, as well as pro wardrobe stylists will be contacted and hired upon request - for consultations and to do the work for the shoot (quoted independently)

  • I build your mood board and the shot list (you get the art direction not just photo execution!)

  • My full dedication and direction to ensure you look your natural best in all your photos

  • Photo (video) setup and shooting at selected location(s) - up to 8 hours

  • All color corrected images ready to use in your marketing, +10 best professionally retouched images for your WOW factor and high resolution use

  • Post photoshoot "hand holding" to ensure all the images look their best wherever you end up using them (we will gladly crop and resize them according to your needs when you need it)

  • Unlimited web usage rights on all images delivered

 

 

The details

The POWER PORTRAITS® experience is normally done 1 or 2 times a year. It is the most popular option as it’s quite a bit more than a HEADSHOT session (no kidding!) and a lot less involved than the VIP package above.

It will cover your needs for a specific product/project launch, or such things as publicity shots, headshots, website/sales pages imagery, main social media images, custom conceptual photos, etc.

What makes POWER PORTRAITS® different is that we focus on creating ad-style images for your business. Images that grab attention, stand out, scream “you and your essence”, and offer powerful transformations to your audience to go from idle followers to avid action takers.

You'll be closely guided by me while you plan your photoshoot to make sure everything you need is taken care of and you have the best experience and amazing results. I serve as a guide in planning, and I personally execute your photoshoot as a photographer.

Begin with a Zoom call with me (cost will be rolled into the the final package, once agreed upon).

 
 

 

Just HEADSHOTS

power portraits® HEADSHOT package

 
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DESCRIPTION

Each “Just a HEADSHOT please” Power Portraits® session is fully customized and booked 2+ weeks in advance (group rates available upon request).

Investment - USD1570.

USD570 non-refundable deposit is due at the time of booking.

 

INCLUDES

  • Phone consultation and e-mail support in planning the shoot

  • I build your mood board and the shot list (you get the art direction not just execution!)

  • My full dedication and direction to ensure you look your natural best in all your photos

  • Photo (video) shooting at selected location(s) - up to 3 hours

  • All color corrected ready to use in your marketing images + 5 best professionally retouched images for your WOW factor

  • Unlimited web usage rights on all images delivered

 

 

The details

The POWER PORTRAITS® HEADSHOT package is to simply address any immediate need for business-related portraits that you may have for the moment.

It requires no brainstorming with me, you already have an idea lined up, but I will still guide you in planning a perfect photo shoot via 1 zoom call, unlimited emails and texts. We focus on your ideas, your look, lighting and mood to capture what you need.

Need a new look or a photoshoot at a specific location, or a few new headshots for speaking page, or pitches that need to include a variety of image options? Know exactly what you need and want and can communicate it to me clearly and with examples?

This one’s for you.

 

PREFER THE 1-1 brand coaching / CONSULTATION?

  • Would you prefer it if I sat down with you and went over your entire visual brand content strategy and asked all the right questions to inspire and get your creative juices simmering? This will make sure everything important is covered and you will end up having a solid vision of what needs to be researched, listed and brainstormed. It's an inspiring and mind opening process, during which you uncover things about your brand you wouldn't have thought of otherwise. The final goal is to have you come up with a full list of shots for your next photoshoot. And when you hire your photographer - there's nothing left to do but put the shoot plan together and implement.

  • Are you afraid to commit to your brand direction and wonder if you'll change your mind about too many things after you do your photos? I can go over your entire strategy with you - from start all the way to the photos and help you feel stronger about your direction, as well as uncover the questions you need to work on finding answers to. If during this process you end up discovering that you'd rather take a completely different approach, or branding direction - better sooner than later!

  • Or maybe you need someone who can look at your website and social media and tell you what photos can help you improve the connection and engagement with your audience? I can help you decide what kind of shots you can use - from poses and direction to closeups vs full body, vertical vs horizontal, as well as how you can relate to your target audience through photography.

Book a 90 min consultation with me to go over your visual brand content. These sessions are fun, and you get to get out of your own head and see your brand through the eyes of a photographer, as well as through eyes of your target audience and your ideal customer.

Cost:

USD3795 for a full “Done-For-You” visual brand strategy that includes the complete brand messaging work (the hardest and the most interesting part), building the mood boards and brainstorming, as well as a detailed photoshoot plan (branding and planning work only, no photoshoots included).